90% of employers face challenges communicating benefits to the workforce
Our digital brand, Mybenefitsatwork, has conducted research which highlights the workplace benefits communications challenges.
Whilst 52 per cent of employers offer a benefits package to their workforce because they want to look after them, failing to properly communicate can results in reduced return on investment for employers.
Yet it seems HR continue to use tried and trusted methods of communicating the employee benefits package, with almost half (47 per cent) surveyed utilising a staff handbook, 43 per cent continuing to communicate through employee inductions, 34 per cent via face-to-face presentations, and 15 per cent by email.
Ian Bird, founder and director of business development at Mybenefitsatwork comments: “It is important to communicate face-to-face where possible, but for a variety of reasons it is not always feasible. And even when face-to-face communication is an option, employers should consider a multi-channel approach to reinforce the message. Using a variety of ways to communicate with employees will reach the widest audience possible.”
This sentiment is echoed by the respondents to the survey, with 95 per cent acknowledging that they need to communicate their employee benefits in additional ways.
Read the full article in Personnel Today here.