Building Confidence & Culture in Financial Advice

Episode Details 

Why did Ameeta choose to join Foster Denovo? 

Joining Foster Denovo wasn’t an obvious decision for me at first. After my initial meeting, I wasn’t sure the model would suit me or my clients. But a second conversation completely changed my perspective. I discovered a culture built on support, flexibility and trust. That alignment of values was what ultimately made Foster Denovo the right fit for me. 

“Initially, Foster Denovo wasn’t even on my list. But what I found was a firm that cared about people, about culture and about doing the right thing.” 

How did she build confidence and connection in her new role? 

When I joined, I took on an existing client bank and spent time building trust and strong relationships. Balancing business growth with my personal circumstances wasn’t easy, but the support I received from the firm made all the difference. The trust, flexibility and backing I was given gave me the confidence to grow into my role as a Senior Partner. 

“The support I received meant everything.” 

What does culture mean to Ameeta? 

For me, culture is about people who share a commitment to respect, authenticity and collective success. I’m grateful for the people around me who’ve created an environment where advisers can carve their own path while still feeling part of something bigger. That balance of independence and belonging is what makes the culture at Foster Denovo so special.

“A culture that supports you doesn’t just help you succeed; it helps you stay true to yourself.”