Foster Denovo|News & blogs|News|Should advisers encourage older investors into ESG?

Should advisers encourage older investors into ESG?

Research suggests there is a generational divide when it comes to interest in ESG. Is this advisers’ experience and, if so, how should they address it?

Jamie Smith, Financial Adviser and Partner at Foster Denovo thinks it is unfair to suggest older people are less interested in sustainable investing, but suggests several reasons they may be wary.

“Psychologically, older people may be afraid of change, particularly if they have held a long-term portfolio and enjoyed good, historical returns,” he says.

“To a client, at first glance ESG investing can appear complex. Often, they assume it means suddenly investing in a load of companies they haven’t invested in previously — possibly even smaller, less established businesses — and moving away from those they are familiar with.”

For the full article and all of Jamie’s comments, visit Money Marketing here. 

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